You’ve seen the world, and now you want to share your travels and photo albums with the world. Like any journey, the scariest part of this process is getting into blogging. With a wide variety of free blogging platforms available on the Internet, it’s easy for your travel blog to get lost in the shuffle. This guide is designed to help you develop an easy-to-navigate and eye-catching blog that will help you attract and maintain followers.
Palette and Theme
It goes without saying that your travel blog should look the part. More specifically, it should immediately relay what sort of destinations and content your audience can expect to see at a glance. Are you an avid hiker traveling the world to find the best trails? Consider making a site with earthy hues and a visual motif that involves sylvan paths, boots, and perhaps even the textured canvas of your favorite backpack. Are you more of a beach bum? Stick with a sunny palette that relies heavily on yellows, blues, and even teals. Flip flops and sunglasses immediately bring up beach images as well.
It’s important that your visual design reflect the content of your blog. Bright colors and multiple textures will help you attract page views, and relaying the immediate goal of your blog—even if you’re using simple website templates—will make viewers more likely to explore your site and what it has to offer.
Frontload the Visuals
Naturally, we’re visual creatures, and traveling, in particular, is often done for the purpose of seeing the sights. With this in mind, you should plan to use a template or design that is picture heavy. Frontload those beautiful beaches and winding trails, and make sure that there are quite a few images of them on your page. That being said, you don’t want to oversaturate your homepage with visuals to the degree that you forget the content. An image could easily be transformed into a map of links, allowing your viewers to access essential pages quickly and easily. With photo editing software, you can superimpose text over the images to entice your audience to click them.
Make It Navigable
As a traveler, you know that there’s nothing more frustrating than getting lost. Keep this in mind as you’re designing your site. You want the important information about you and your favorite vacation destinations to be accessible. You’ll also want to consider making your website responsive, so it can be easily accessed by mobile devices without the hassle of oversized images and long load times. Remember that your visitors may be navigating your page with both mouse clicks and touchscreens; your links should be sizeable as a result.
Social Media Buttons
When possible, always incorporate “like” or “share” buttons on your blog entries. These social media buttons will help your followers advertise your blog for you, netting you valuable additional viewers. In addition to these buttons, you’ll also want to incorporate an RSS feed button to allow your audience to follow you on their readers.